For fans of stock car racing, this Bible is a must-have. It features commentary and testimonies from some of racing’s most famous names, as well as full-color action photos of some of racing’s most famous faces.

Description: 

Featuring exciting and inspiring full-color inserts with photos of and insights from stock car racing’s finest personalities, the NIV Thinline Bible: Stock Car Edition is sure to be a motorsports fan’s favorite Bible. Motor Racing Outreach, a ministry to the world of motorsports, has partnered with Zondervan to create this Bible designed to delight race fans. MRO brings testimonies and photographs of the popular race personalities with whom they work on a daily basis—the drivers, the pit crews, the media spokespeople, and others associated with the world of racing. Combined with the complete text of the New International Version and offered in two innovative and cost-effective bindings, this title will make a wonderful gift for the true racing fan.

Source: Zondervan.

Niche Bibles are a fairly recent phenomenon in the grand scheme of things, but they embody a certain pragmatism in American religion that has become more and more pervasive in the last couple of generations — becoming all things to all people means creating a Christian/religious market that will cater to their tastes. In the past, that meant adapting hymns to fit the meter of saloon music. Now, it means getting NASCAR drivers to write devotions for a study Bible.

The effectiveness of this is, of course, a matter of debate.

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